Lara, how would you describe yourself?

  • Market Expert
  • Adventurer
  • Knowledge Sharer
  • World Explorer
  • Step Counter

What is special about working at Infineon?

The chance to feel like you are part of something big, something that can make the world easier, safer, and greener

What are your main tasks?

Definition of the go-to-market (G2M) strategy for my application, leading G2M activities, and – building on regional inputs – management of Infineon’s offering at application level.

What are the results of your work?

A complete G2M strategy; an appealing application page with all its content including block diagram, whitepapers, and an application presentation; a comprehensive cross-division product offering. 

What are your job highlights?

Being part of a global team, being able to support a greener future, and getting the opportunity to learn new things every day.

What are your biggest challenges?

One challenge I encountered in recent years was learning how to overcome the fear of making mistakes.

What inspires you?

Things that inspire me the most are being ambitious, family, travel, overcoming challenges, and passion.