Rebecca, how would you describe yourself?

  • Problem solver 
  • Solution finder 
  • World explorer 
  • Fashion victim

What is special about working at Infineon?

The most special thing about working at Infineon (IFX) is that IFX care about employees and we are committed to the company.

What are your main tasks?

Analyze market trends to support strategic decisions.

What are the results of your work?

I've been working on a local competitive dashboard for Greater China (GC) recently. We have observed an increase in competition from local players in the GC market. This dashboard will play a crucial role in identifying the key local competitors and formulating effective strategies to counter their impact.

What are your job highlights?

Competitive Intelligence: Monitoring and understanding the activities of competitors to identify potential threats and opportunities for the company; Cross-Functional Collaboration: Collaborating with various departments and teams within the organization to align strategies and ensure the execution of strategic initiatives; Decision Support: Providing strategic guidance and recommendations to senior management based on data-driven insights.

What are your biggest challenges?

To respond swiftly to the fast-changing business environment, it is imperative to maintain a holistic view of our business. This entails keeping a vigilant eye on geopolitical events, technological developments, macroeconomics, competitor actions, market demands, and other relevant factors. By closely monitoring these aspects, we can proactively adapt our strategies and stay ahead in the dynamic market landscape.

What was your best day at work and why?

My best day was in 2020, when we successfully completed the acquisition of Cypress. It had been a long journey since I joined Infineon in June 2019, as I had been involved in the project from the beginning. Only my colleagues in the project team truly understood the numerous challenges we had to overcome. During a conference call for a status update that day, we were informed that we had achieved our goal! The sense of accomplishment and elation in that moment was unparalleled, knowing that all our hard work and perseverance had paid off. It was a truly unforgettable and rewarding experience.