Eva, how would you describe yourself?
  • Enthusiast
  • Communicator
  • Entrepreneur
  • Allrounder
  • World Explorer

What is special about working at Infineon?

It’s the variety. No routine – ever. In my years here at Infineon, I have never had a week or even a day that was the same as another. It’s exciting to open your laptop in the morning and start connecting with colleagues from various sites, tackling a variety of topics, and doing this all from Villach, Munich, Shanghai, or Seoul. It opens your mind and makes you aware of what is going on around you, beyond your own responsibilities. Ultimately an open mind is the best basis to generate new ideas and see potential synergies.

What are your main tasks?

I am responsible for the GIP (Green Industrial Power) divisional go-to-market strategy for silicon carbide technology and products. In this role, I ensure that our CoolSiC™ brand and products are properly positioned, and define the necessary steps to achieve this. Another aspect that comes with my work is the cross-functional harmonization of marketing activities, which is crucial in order to speak with one voice and move toward our joint goal: to be the partner of choice when it comes to SiC products.

What are the results of your work?

Our silicon carbide products are everywhere, also in the applications that are making our world a greener place – from EV charging stations to solar inverters, and much, much more. When customers choose to use our SiC products, they can build systems that are more efficient, robust, and sustainable.

What are your job highlights?

I get excited about connecting the dots – putting the pieces together, fitting them into the big picture and working together with colleagues from different functions to turn a plan into a tangible outcome. That’s enlightening me everyday. Besides content, it is also about all the cultures I get to know. It broadens your horizons to experience different working styles and viewpoints in every single project.

What are your biggest challenges?

Not having the ability to teleport myself. Even if a virtual set-up is becoming the new standard, I appreciate face-to-face interactions. With all the interesting projects and activities we have on the go, it would be great to simply hop to Munich in the morning, Shenzhen at lunch time, Warstein for an afternoon session, and be back in Villach by the end of the day.

If you could go back five years, what advice would you give your younger self?

Stay enthusiastic and persistent – but accept that any trigger you initiate needs time to evolve. Life is dynamic and at times there is a need to re-route from your original plan, which will very often take you down unexpected paths. It is those paths that provide you the deepest learnings and often lead to a much better end result than originally expected. Embrace these changes with diligence and a smile :)