The Infineon Brand Takes Off

Mar 8, 2004 | Business & Financial Press

Munich, Germany – March 8th, 2004 – Infineon Technologies AG (FSE/NYSE:IFX) will be positioning its brand at international airports round the globe. The first stage of the campaign will be launched in March 2004 with large display areas (dioramas) at Munich airport, at nine important US airports, and at airports in Japan and India. This will enable Infineon to make well over 200 million contacts in the first three months alone. Later this year it is planned to advertise with more dioramas at another airport in Germany and at airports in China, Taiwan, and Singapore.

The campaign aims to raise the level of awareness of Infineon in all its target markets. Taking center stage is the corporate vision: “To create semiconductor solutions, enabling the Technology Lifestyle of the Individual in the 21st century.” Along the corporate strategy Agenda 5-to-1 Infineon focuses thereby on technology solutions for modern living that are increasingly being shaped by the individual requirements of end consumers.

Communication activities in the USA will be backed by a web banner campaign in selected online media such as,,, and More display areas will be booked at strategically important railroad stations in Tokyo and Osaka, Japan.

“We see our brand commitment at airports round the globe as an efficient means of conveying our vision to customers, distributors, investors, and end consumers,” said Stefan Tautscher, who has been responsible for branding at Infineon since February 1 this year. “As a pure B2B enterprise, Infineon enjoys a high level of brand awareness, particularly in German-speaking countries. Our aim with this new campaign is to stress in an international sphere that our semiconductor solutions are key technologies. They make daily global contact with everyone and enable the technology lifestyle of the individual, whether in communication, in cars, or in computers.”

Other key components of Infineon’s branding strategy are co-branding and partner marketing, including with our business partner Sony.

About Infineon

Infineon Technologies AG, based in Munich, Germany, offers semiconductor and system solutions for the automotive and industrial sectors, for applications in the wired communications markets, secure mobile solutions and memory products. In fiscal year 2003 (ending September), the company achieved sales of Euro 6.15 billion with about 32,300 employees world-wide. Infineon is listed on the DAX index of the Frankfurt Stock Exchange and on the New York Stock Exchange (ticker symbol: IFX). Further information is available at

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