The Infineon Brand Takes Off
The campaign aims to raise the level of awareness of Infineon in all its target markets. Taking center stage is the corporate vision: To create semiconductor solutions, enabling the Technology Lifestyle of the Individual in the 21st century. Along the corporate strategy Agenda 5-to-1 Infineon focuses thereby on technology solutions for modern living that are increasingly being shaped by the individual requirements of end consumers.
Communication activities in the USA will be backed by a web banner campaign in selected online media such as CNN.com, WSJ.com, EDN.com, and TheCarConnection.com. More display areas will be booked at strategically important railroad stations in Tokyo and Osaka, Japan.
We see our brand commitment at airports round the globe as an efficient means of conveying our vision to customers, distributors, investors, and end consumers, said Stefan Tautscher, who has been responsible for branding at Infineon since February 1 this year. As a pure B2B enterprise, Infineon enjoys a high level of brand awareness, particularly in German-speaking countries. Our aim with this new campaign is to stress in an international sphere that our semiconductor solutions are key technologies. They make daily global contact with everyone and enable the technology lifestyle of the individual, whether in communication, in cars, or in computers.
Other key components of Infineons branding strategy are co-branding and partner marketing, including with our business partner Sony.
General video material can be downloaded from www.thenewsmarket.com.