Ventures News: Broadbus Selected to Present Technical Paper on Television on Demand at National Cable Show; Names Robert Scheffler Chief Architect

07.05.2003 | Wirtschaftspresse

Boxborough, Mass., May 7, 2003 - Broadbus announced today the company has been selected to present a technical paper on Television on Demand (TOD™) at The National Show, the cable industry’s principal trade event to be held June 8-11 in Chicago. Additionally, Broadbus announced the appointment of Robert G. Scheffler as chief architect for the company’s family of next-generation video servers, including the forthcoming Broadbus B-1™ server family, the world’s first high-density, highly scalable DRAM-based server for video-on-demand (VOD), subscription video-on-demand (SVOD), and next-generation Television-on-Demand (TOD™) services.

NCTA’s Technical Papers™ are an extensive collection of published works by the industry’s most distinguished technical authors, as selected through a rigorous peer-review process. The 2003 edition provides cable technologists the opportunity to express new engineering concepts and the science behind them, while preserving their papers in print as a valuable resource for the engineering community. At NCTA, Broadbus will be located at Booth 1902.

A Broadbus co-founder and director with more than 20 year’s of experience in architecting DRAM-based servers, Scheffler will present “Ingest and Metadata Partitioning: Requirements for Television on Demand (TOD™),” addressing the issues and requirements associated with server ingest of broadcast content and content propagation, as well as the architectural implications for VOD servers. He will introduce a new class of servers to support TOD requirements, and will discuss how TOD content is managed through the creation and distribution of enhanced metadata formats in an environment managed by studios, distributors, and cable operators. Scheffler will present on Tues., June 10, from 2:45 PM - 4:00 PM.

According to Broadbus co-founder and CEO Jeffrey Binder, “The Broadbus B-1 is the fourth generation of DRAM based servers architected by Robert, making him one of the industry’s foremost authorities on delivery of audio and video from solid state memory. We’re especially pleased to have the opportunity for Robert to present key innovations at The National Show, where he will outline our approach to next-generation server systems architected to address the scale, cost, and live ingest issues now before cable operators deploying advanced on-demand video services.”

Scheffler, who co-founded Broadbus in 1999, has served as chief engineer for numerous hardware, software, audio recording, industrial controls and theatrical lighting projects for clients such as American Airlines, Dow Chemical, Hasbro, IPI/PMC, N.V. Philips, Seagrams/Universal, Six Flags, and Tiger Electronics. His focus on solid-state memory technology began in 1983, when he first used DRAM as a core engine for delivering media, dramatically improving server reliability. Since 1990, he has been awarded more than 17 U.S. and international patents covering various phases of the Broadbus technology, and currently has others pending. He previously served as CTO for Magic Music, CTO of Nanosoft, and was president of Pricom Design.

Scheffler will work closely with Tom Jokerst, Broadbus’ newly appointed chief technology officer and former senior vice president of advanced technology at Charter Communications. Scheffler is a member of NCTA, SCTE and the Audio Engineers Society.

About Broadbus Technologies, Inc.:

Broadbus develops fully scalable, next-generation VOD server systems designed to solve streaming scale, space, power consumption and live ingest issues for cable system operators deploying advanced video services such as Video-on-Demand (VOD), Subscription VOD, and ultimately, full-scale Television-on-Demand (TOD). Broadbus offers an elegant migration path to the emerging TOD environment, while fully exploiting existing upgraded broadband networks. The company’s revolutionary server architecture, based on the intelligent configuration and management of massive amounts of random-access-memory, enables operators to offer their subscribers unparalleled convenience, choice and control over their home entertainment. More information may be found at

Broadbus and TOD, Broadbus B-1 are registered trademarks of Broadbus Technologies, Inc. All other trademarks are the property of their respective holders.