Sessions

Title: LED Lighting Applications

Presenter: Steve Bakos, Americas Lighting Marketing Manager

Summary: Supply your customers with complete solutions to their LED lighting requirements with a full range of AC/DC and DC/DC solutions from 10W to 300W in every application from simple strip lights to high power connected and controlled outdoor lighting. Our suite of products includes linear regulators, analog controllers, digital drivers and an incredibly integrated XMC microcontroller, as well as our complete selection of MOSFETs to complement these designs. Gain a valuable perspective into the breadth of technology that we offer to address the challenges your customers face and why Infineon is the best partner to choose for these applications.

 

Title: DC-DC Power Solutions for FPGAs

Presenter: Tony Ochoa, Senior Product Marketing Manager

Summary: Real Power solutions for Xilinx Zynq / UltraZED and Kintex UltraScale Reference Designs  Ideal for Power and Xilinx FAEs to learn the actual power requirements for Xilinx UltraScale family. Detailed power maps for Zynq UltraScale+ MPSoC, Hands on demo of Avnet’s UltraZED reference design. Learn key power requirements and customers solutions for Zynq family from Zu02 to Zu19.  Power design tools and turnkey solutions for your customers.

 

Title: AC-DC System Solutions

Presenter: Bob Yee, Technical Marketing Engineer

Summary: The ACDC solutions segment will review common topologies used in main stream power supplies today. Infineon Product positioning that best fit those topologies and the value proposition behind them. This leads to a P2S approach to bear the strength of our solution offerings.

 

Title: IoT Applications within RF & Sensing

Presenter: Kim Lee, Manager, Applications and Systems Engineering

Summary: Explore the world of IoT applications with a family of sensors including 24 GHz radar, pressure sensors and roadmap for MEMS sensing. Learn how devices are protected with ESD products in new CSP packages and expanded RF Discrete products. Review competitive environment and which products offer immediate opportunities.

 

Title: Power Mapping: Outlining P2S

Presenter: Brian Molloy, Director, DCDC Business Development

Summary: Learn how to break out of the 'commoditization' or product sell cycle and move into a system sell and problem resolution conversation with your customers by using the Power Map: an engagement tool for deeper system understanding and increased sales opportunities.

 

Title: Top 7 MOSFET Hacks

Presenter: Ryan Scott, Marketing Manager

Summary: Uncover the top 7 hacks for closing MOSFET opportunities. Get the latest information on LV and MV product offerings, product branding and application positioning. Discover how hidden design needs can influence selection and how to exploit these situations using the Infineon portfolio.

 

Title: Transportation Strategy and Market Trends

Presenter: Shawn Slusser, Vice President of the Automotive Segment

 

 

Title: Hit Pay Dirt with BLDC Solutions    

Presenter: Hector Moreno, System Applications Engineer

Summary: BLDC/PMSM motor control is a high Infineon content, Focus Application!  You learn how to follow the "Sense + Compute + Actuate = $" equation to sell the whole Infineon line card.  From Sensors, Microcontrollers, MOSFETs/IGBTs/Modules & Driver iCs to V-regs, Transceivers, ESD Diodes adn Security ICs, solving customer problems has never been so rewarding. 

 

 

Title: Digital Leverage. Either you've got it or you don't

Presenter: Michael Copeland, System Applications Manager & Principal Engineer Industrial Microcontrollers & Motor Control Systems

Summary: In this session you will see how we use Infineon’s digital product to promote the rest of the line-card. We will show you some examples of how Industrial, Automotive and Embedded Power MCUs have been used to win high $ power and supply sockets.  Now that’s P2S!

 

 

Title: It’s a harsh 3D World: If you can't sense it, you can't control it!

Presenter: John Knapowski, Sr Account Manager

Summary: In this session, we will explore the fundamentals of magnetic sensors, as well as trends and advancement in the underlying technologies. Find out more about the features and  attributes of Hall, GMR, AMR and TMR sensors. We will also discuss solutions for sensor applications in Safety Critical systems. This session is a perfect primer for those interested in choosing optimal solutions for their current and future sensing needs in automotive and beyond.

 

 

Title: Are your contacts fried? We have the solid state solution. 

Presenter: Dan Moore, Product Marketing Manager

Summary: Electromechanical Relays are being replaced by Solid State Relays (SSRs)  in DC applications where the need for reliability and availability are a must. SSRs are immune to the wear out mechanisms that are inherent to their mechanical counterparts while offering additional features such as current sense, PWM capability and fault tolerance. Some of the technical advantages of the SSRs include:

• Almost unlimited number of switching cycles
• Immune to vibration and dust
• No serviceable parts such as fuses
• Weight, size and energy reduction
• Noiseless operation

Examples will be shown on the proper selection of the SS switch taking into account the voltage and temperature operating range, load characteristics and desired behavior during overload conditions. The session will enable the Sales Engineer to make a determination if a particular application is a target for a SSR and will be able to assess the system cost savings the implementation can bring (smaller wire gauge, miniaturization, reduced warranty repairs, etc.).

 

Title: Securing the Future

Presenters: Shawn Slusser, Vice President, Automotive Segment and Joerg Borchert, VP of Chip Card and Security ICs NA

Summary: Infineon has been a leading supplier for Security in both the Smart Card and the Embedded Products Markets for over 25 years. There is now a need for security in almost every market and application for which Infineon is well positioned to be one of the industries dominant suppliers. At a high level selling security is like selling and insurance policy, but we want to focus on “where we win”, “why we win”, and “how do we partner”.

 

 

Title: Securing revenues by securing devices and infrastructure.

Presenter: Greg Coogan, Business Development Manager 

Summary: Infineon has the best products for the fastest growing security market in world. Driven by the need to protect cloud services, corporate networks, home systems, and consumer products from hackers and counterfeiters, our scalable OTPIGA Trust and TPM Family of devices enables a high level of security for IoT networks and accessory authentication. Our newest product, the OPTIGA Trust B is a cost optimized authentication “full solution” that includes not only the hardware, but also the Software to enable your customers to get up and running in relatively short amount of time.

 

 

Title: Contact and Contactless transactions

Presenter: Terry Kreifels

Summary: Contactless and or NFC products are now becoming a standard for almost all transactions related to Payment, Transit, Access, and Electronic Identification. Infineon has a large portfolio of High Security products that incorporate some or all of these contactless standards, such as ISO14443, NFC, and Cipurse into our devices. We also provide similar contact only products and dual interface products. For these applications, we offer bundle solutions, which combines our SLE77/78 or other processors with the OS and Applets in a single device which your customers can use without having to worry about developing their own software.

 

Title: Discrete Solutions for High Voltage Applications

Presenter: Diego Raffo, Principal Engineer, System Design

Summary: With the industry’s largest portfolio of gate drivers spanning three technologies combined with a comprehensive discrete 600V, 650V and 1200V IGBT and SiC MOSFET offering Infineon is in position to address all high voltage applications. Given that there is a portion of the customer base that prefers discrete implementations it is necessary to understand how to address those applications. This course will cover the main applications and the associated products.

 

 

Title: Integrated Solution to Inverterized Motor Applications

Presenter: Danish Khatri, Principal Engineer, Applications

Summary: For more than decade Infineon has offered integrated inverter solutions to appliance and other inverter motor drive customers. The solutions are known as the IPM (Intelligent Power Module) products. During that ten year period competitors have entered the integrated inverter space. Thus Infineon continuously invests in portfolio improvement. This course will review the target motor applications for these products.

 

 

Title: Motor Control Solutions

Presenter: David Divins, Senior Manager of Field Applications IPC

Summary: iMotion has been addressing <2HP Brushless DC motor control applications for over a decade. It is different from the typical micro-controller approach because it is application specific and allows for codeless motor drive development. Future iMotion  products will include an increased level of integration. The course will review the inverterzied DC Brushless motor application and the iMotion application development process.

 

 

Title: IGBT Module Applications

Presenter: Tim Frank, Power Electronics Design and Applications Engineer

Summary: Power modules are used in a variety of industrial, Commercial Agricultural Vehicle, and Renewable Energy applications. The typical power range for these applications are 10KW to 1MW. These modules are the power conversion technology of choice in these types application given the complexity of implementing discrete solutions or developing custom packaging for each project. This presentation will introduce the product line, target applications and sales resources necessary to promote and sell these solutions.

 

 

Title: Bipolar (Diode and Thyristor) Applications

Presenter: Tim Frank, Power Electronics Design and Applications Engineer

Summary: Motor drives, power transmission and traction applications are the target market for high power Thyristor and diode modules and pucks. These devices are often used in conjunction with high power IGBT modules as part of the complete power converter. The applications are in the high power industrial space not automotive and consumer. The power range for applications are 10’s of kilowatts to Giga Watts. This presentation will introduce the product line, target applications and sales resources necessary to promote and sell these solutions.