Serket

What is your main idea?

We are a software company that helps farmers to monitor and trace their livestock individually and automatically. It uses a readily-available technology also used in other industries to solve the animal health and food safety concerns such as overuse of antibiotics, expensive hardware solutions & high mortality rate. The subscription-based model helps farmers to reduce their costs with a 40% reduced antibiotic usage. The reduced antibiotic usage could also mean a safer future for the humanity. Above that, the data means a lot for feed and genetic companies to optimize their solutions.

What is/was your biggest challenge so far?

Agriculture is the oldest industry in the world, and the current technological level is 20 years behind compared to other industries. The Ag industry is also strongly subsidized by the local governments, which sometimes create a strong burden to the change. However, the sustainable way to feed the globe (means fewer antibiotics & less mortality to reduce Co2 emissions) worth everything! So we do our best to make aware the people about it and get our hands dirty to convince farmers that we are on their side to help them live a better life, which also means a better life for the animals.

What does a (good) partner mean for you?

For us, the belief is the most important. So far in our journey, we received the support of global players and also individuals. The good partner is the one encourage you in the deepest times and help you even when nobody does it. The good partner is the one that willing to give and receive help. The good partner thinks about the future and knows our common goal is to make the world minimum a better place. The good partner honest and let you know if you are doing something wrong. The good partner is the best thing you can ever get.