Infineon truly cares about its employees and their development, about the environment, and about driving digital transformation. Being with a company that focuses on its people while also pursuing a larger purpose that aligns with my own values feels simply amazing!
Digital Customer Interfaces
#WeAreIn to strive to offer the #1 digital customer experience at Infineon. Are you in?
Join us.
Digital Customer Interfaces (DCI) strives to offer the #1 digital customer experience! In close collaboration with our stakeholders, we provide a consistent and seamless customer web and digital content experience with B2C-like self-service and personalized capabilities; we mange Digital G2M projects effectively and efficiently; we execute multi-channel digital marketing lead generation and ongoing nurturing of prospect throughout the customer journey, and we define and deploy standardized data, reporting and advanced analytics for data-driven decision making and to increase profitable growth.
We have four teams who provide their functional expertise and innovative team spirit to drive us towards our goals:
Analytics, a relatively new team at Infineon, offers services which include Reporting and Insights (Dashboards, Ad-hoc Analysis and Performance Management, Account Blue Book Strategic Planning Support); Advanced Analytics and Data Science (Insights and KPI Monitoring, Design Experimentation, Growth Strategies; blockers identification); and Data Products (Personalization Engines, Decision Engines, Virtual Assistants, Automation to Scale.)
Digital Content & Projects helps ensure a harmonized content approach throughout Infineon. This is important in order to provide a holistic, consistent content experience to our customers. In addition to that, we also ensure effective and efficient project management for selected digital G2M and Sales and Marketing projects.
Engagement Marketing consists of four sub teams, Campaign Strategy, Channel Marketing, Digital Channel Strategy and Lead Management. Collectively, the team partners with internal customers to execute “Engagement Marketing,” lead generation & lead nurturing, via marketing journeys/campaigns. In these journey/campaigns, the team provides contacts with personalized content on the right channel & time, and eventually yield MQLs, or self-service contributions.
Web Products leads the global digital experience across the digital customer interfaces to define, enable and operate Infineon’s web, developer community, software & tools provisioning, and shared web services. That way, the team Web Product team ensures a #1 digital experience for customers by building the happy paths, and for Infineon to reach more, engage more and convert more users across their journeys.
Only formed in late 2022, the entire DCI team is excited to offer the #1 digital customer experience and help make Digital Go-to-Market (G2M) cool at Infineon!