At a glance
- Evaluate the impact of digital marketing activity for B-B-C over Internet in ASEAN
- Study the type of digital marketing e.g. social media relevant for Infineon which Infineon should engage to create brand awareness
- Study the content concept and type which are relevant, provoking and persuasive for Infineon in social media
- Examine how and which online channel to attract and create visibility for Infineon in ASEAN through most in-demand social marketing channel/networks for B2B and B2C
- Raise awareness of the Infineon innovations and solutions within a clearly identified target market / audience
- Explore the ways social media, together with traditional communication activities, will be able to help Infineon create impact or buzz in the market
- Understand the social media and marketing communications (MarCom) strategies employed by companies
- Gain hands-on experience in research and data gathering on MarCom approaches
- Strengthen professional, interpersonal and communication skills
- Students on track to attain Diploma / Bachelor in Marketing / Communications / Business or similar
- Knowledge in marketing, media, communications and IT will be an advantage
- Diligent, positive, can-do attitude
We make life easier, safer and greener – with technology that achieves more, consumes less and is accessible to everyone. Microelectronics from Infineon is the key to a better future. Efficient use of energy, environmentally-friendly mobility and security in a connected world – we solve some of the most critical challenges that our society faces while taking a conscientious approach to the use of natural resources.
What we offer you in Singapore
Singapore is our regional headquarter for Asia-Pacific and consists of production, research & development, sales & marketing, supply chain and many central functions.