Reorganization of the Communications Department at Infineon Technologies

Apr 29, 2003 | Business & Financial Press

Munich, 29 April 2003 – to provide optimal support for the strategic realignment of Infineon Technologies, the company’s communications department is being reorganized with effect from May 1, 2003.

“In future we want to provide even better access to all external and internal target groups through strategically integrated communications. To achieve this the com-munications department is being organized to be more target group oriented, flexible and hard hitting. In future the communications department will be subdivided into corporate communications and products & technologies communications. In addition the new structure includes electronic media as a new field. In addition we are greatly strengthening communications in our target markets of Asia and the USA“ explained the head of the communications department, Christoph Sieder.

The new corporate communications section will be headed by Günter Gaugler. Reiner Schönrock will be responsible for the new products & technologies communications section.

As part of this restructuring and realignment of the Media Relations department the current press spokesperson Katja Schlendorf is leaving the company by mutual agreement.

Christoph Liedtke is responsible for public affairs, which includes executive communications as well as the strategic content management of Infineon’s corporate communications.

The internal communications section will be headed by Peter Weiss who is responsible for all internal communications activities worldwide including the employee publication Galaxy Magazine, its online version Galaxy eMag, and also Infineon’s corporate intranet.

Much greater importance is being attached to Infineon’s regional site communications. With immediate effect Susanne Eyrich will take responsibility for communications activities at Infineon Technologies’ state-of-the-art production site in Dresden.

Infineon’s global communications work in the growth regions of Asia and America will be further expanded: this includes opening a new communications office in Shanghai, headed by Mei Lu, and a further communications office soon to be opened in Taipeh. All regional communications activities in Asia will be controlled from regional headquarters in Singapore where Kaye Lim will be responsible.

In the US market, with great future potential, communications activities will be expanded with the opening of a corporate communications office in New York in fall 2003. The New York office will be headed by Gitu Ramani and will focus mainly on Public Affairs and Networking.

Overall these changes will greatly strengthen the strategic alignment, integrated communications and regional presence of Infineon.

About Infineon

Infineon Technologies AG, Munich, Germany, offers semiconductor and system solutions for the automotive and industrial sectors, for applications in the wired communications markets, secure mobile solutions as well as memory products. With a global presence, Infineon operates in the US from San Jose, CA, in the Asia-Pacific region from Singapore and in Japan from Tokyo. In the fiscal year 2002 (ending September), the company achieved sales of Euro 5.21 billion with about 30,400 employees worldwide. Infineon is listed on the DAX index of the Frankfurt Stock Exchange and on the New York Stock Exchange (ticker symbol: IFX). Further information is available at

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