Reorganization of Infineon's Corporate Center: Matthias Poth New Head of CPC - Communications, Marketing and Branding also under New Management

Feb 13, 2003 | Business & Financial Press

Munich, February 13, 2003 – Infineon Technologies AG (FSE/NYSE: IFX), the Munich-based technology and semiconductor group, has decided to streamline operations of its Corporate Center (CPC) and integrate its existing communications division into CPC. With immediate effect, Matthias Poth (37) assumes responsibility for CPC and its 250 employees worldwide and is in charge for the reorganization and integration of the new division. To date, CPC includes the following areas: Business Development, Center of Organizational Excellence, Strategy, Security, Mobility and Service, Processes and Culture, Relationship Management as well as Intellectual Capital. The communications divisions Communications, Branding & Marketing as well as Investor Relations are now being integrated into the Corporate Center.

Two new divisions are created by the restructuring of the communications divisions: All global internal and external communications activities, including executive communications, will be integrated into the CPC Communications division now headed by Christoph Sieder (32). CPC Communications is organized in the segments Public Affairs, Media Relations and Internal Communications. The segment CPC Branding & Marketing Communications is headed by Birgit Fischer-Harrow concentrating on customer-oriented tasks, including corporate sponsoring. Matthias Poth will continue to be directly responsible for Investor Relations for the time being.

"The strategic development of Infineon as a leading solution provider with even greater customer orientation must be supported by a service-oriented administrative architecture," says Matthias Poth in explaining the reorganization of CPC. "The new Corporate Center structure will create additional synergies and enable more efficient cooperation to the benefit of all our target groups – shareholders, media, and employees. It is our goal to act and react even faster, more flexibly for lasting, long-term success."

About Infineon

Infineon Technologies AG, Munich, Germany, offers semiconductor and system solutions for the automotive and industrial sectors, for applications in the wired communications markets, secure mobile solutions as well as memory products. With a global presence, Infineon operates in the US from San Jose, CA, in the Asia-Pacific region from Singapore and in Japan from Tokyo. In fiscal year 2002 (ending September), the company achieved sales of Euro 5.21 billion with about 30,400 employees worldwide. Infineon is listed on the DAX index of the Frankfurt Stock Exchange and on the New York Stock Exchange (ticker symbol: IFX). Further information is available at

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