Infineon Technologies North America Adds Key Executive to Management Team; Names Cherie De Lacy as Vice President, Business Operations, Wireline Communication Products
Before joining Infineon, De Lacy was the Vice President, Business Development for RealChip Communications, Inc., where she was responsible for developing the marketing strategy for the start-up companys media-over-net and custom ICs for advanced communications systems. Infineon, a top ten worldwide semiconductor company, is one of the leading providers of integrated circuits (ICs) for traditional telecommunications and copper-based broadband connectivity, and modular components for fiber optics transmission.
Many of the worlds largest and most innovative companies in communications system design are based in North America, and Cherie De Lacy will lead a team that plays a strategic role with our key customers, said Thomas Seifert, General Manager of the Wireline Communications Group at Infineon. Her proven ability and deep industry experience will help to sharpen our focus on customer requirements and will enable the company to better serve the global telecommunications market.
From 1994 2000, De Lacy was an Associate Vice President of Sales for Mitsubishi Electronics, America, where she was responsible for establishing and growing the companys worldwide business with Cisco Systems, Inc. Her efforts enabled Mitsubishi to become Ciscos first Japanese Preferred Supplier and earned the company Ciscos Supplier of the Year award. Additionally, De Lacy established global processes for serving key accounts including Sun Microsystems, Lucent, Nortel and Compaq. De Lacy also was a senior partner at C-Com, Inc., an electronics sales firm that she founded in 1989 and sold in 1993. She was Regional Sales Manager at Everex Systems from 1987 1989 and was instrumental in developing the companys customer penetration strategy. Her electronics career began with Texas Instruments, in the Consumer Electronics Group. De Lacy graduated from Santa Clara University with a BA in Business Administration.
Infineon Technologies AG, Munich, Germany, offers semiconductor and system solutions for applications in the wired and wireless communications markets, for security systems and smartcards, for the automotive and industrial sectors, as well as memory products. With a global presence, Infineon operates in the US from San Jose, CA, in the Asia-Pacific region from Singapore and in Japan from Tokyo. In the fiscal year 2001 (ending September), the company achieved sales of Euro 5.67 billion with about 33,800 employees worldwide. Infineon is listed on the DAX index of the Frankfurt Stock Exchange and on the New York Stock Exchange (ticker symbol: IFX). Further information is available at www.infineon.com.