Brand protection is buyer protection: SECORA™ Blockchain makes the origin and history of a product visible

2020-11-10 | 市场新闻

Munich, Germany – 10 November 2020 – Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) has developed a customized security solution for blockchain applications that improves brand and consumer protection. The new SECORA™ Blockchain security solution is integrated into the branded product and connects to the blockchain via NFC technology – thus linking the real with the digital world. By storing information in the blockchain the manufacturer can document the authenticity of the product, feature a limited edition or demonstrate the sustainability of the production like e.g. its compliance with environmental standards. Consumers in turn can access the information stored in the Blockchain via a mobile device and an app.

SECORA™ Blockchain can be used for a wide range of products, from fashion and footwear to electronics or healthcare. At the virtual trade fair electronica 2020, Infineon presents the functionality and use cases of the innovative solution in cooperation with the block chain company block42.

The information about manufacturer and product can be stored in the blockchain as individual data blocks that build on each other. This can allow anyone to access the decentralized data register from anywhere. Besides origin, changes to the products, use of original spare parts or changes of ownership of limited collector's items can be continuously documented.

However, it is also important here that access to the blockchain is protected to prevent data manipulation. In this way, the brand and reputation of manufacturers can be protected and the sale of counterfeits be prevented.

About SECORA Blockchain

SECORA Blockchain combines a tiny crypotochip with a radio antenna in a flat housing with a total thickness of max. 300µm. It can be attached barely visible behind a label or on the product itself and is hence easy to integrate. As a hardware-based solution SECORA Blockchain has a decisive advantage over other blockchain access options: It is protected against both hardware- and software-based attacks.

Another essential advantage: SECORA Blockchain can encrypt data and signatures with a private key. The product with integrated chip can thus directly and easily establish a connection to the corresponding blockchain entry with an NFC-enabled mobile device. The signature key, which authenticates the identity of the product, is not generated on the mobile device, but in the cryptochip and is securely stored therein, unlike other solutions on the market. This further increases the security of the application.

Availability

SECORA Blockchain with SPA Package is now available in volume quantities. It supports cryptoschemes like Etherium, Bitcoin, ETR ERC-20. Additionally, Infineon’s Blockchain Security2Go starter kit enables blockchain designers to quickly develop easy-to-use access solutions for blockchain applications.

Further information is available here.

Information Number

INFCSS202011-016

Press Photos

  • The SECORA Blockchain security solution is integrated into the branded product and connects to the blockchain via NFC technology – thus linking the real with the digital world.
    The SECORA Blockchain security solution is integrated into the branded product and connects to the blockchain via NFC technology – thus linking the real with the digital world.
    SECORA™_Blockchain_Brand Protection

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