Kay Laudien is the new Head of Infineon’s Press Office

Neubiberg, Germany – November 20, 2008 – Kay Laudien (42) has been appointed to head Infineon Technologies AG’s Press Office. Laudien, who has a degree in history, worked most recently as an independent communications and media consultant. Having started his professional life with the Potsdam newspaper Märkische Allgemeine Zeitung, a subsidiary of Frankfurter Allgemeine Zeitung, he later joined broadcaster Sat.1 in Berlin, where, as a member of Sat.1’s main editorial office, he personally oversaw the change management process during the merger between ProSieben and Sat.1. From there he moved to Munich for a post in public relations with the automobile club ADAC e.V. As ADAC’s head of public relations and deputy editor-in-chief of the magazine ADACmotorwelt, his responsibilities included communications strategy and planning. At Infineon, Laudien is in charge of global financial and business media relations. As Senior Director Media Relations, he reports directly to Ralph Driever, Infineon’s Head of Corporate Communications.