Especially in fast growing mass markets low-cost and fast time to market solutions are key. Nevertheless customers will not compromise for smart and energy efficient designs. The mass markets for electric drives are heading towards greater adoption of more efficient brushless motors or even sensorless motors reducing BOM making magnetic field sensors obsolete. Infineon's XC800 microcontrollers and solutions are an exellent fit for these emerging requirements. We are a leading supplier for motor control in eBikes for many years.