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clean cars are the mega trend in the automotive industry.
It is essential to understand the automotive technology and
trend with the knowledge and foresight to make
well-informed, timely decisions.
Thus, the author has
chosen specifically to discuss on Automotive electronics in
Asia Pacific, as opposed to extending the coverage worldwide
because he believes that Asia Pacific will be a key
automotive market in the near future and in particular the
fast development of China as the largest automotive market
in the world. The other driving factor for this book
is the belief that Asia countries will continue to gain
ground in the adoption of electronics in automobiles in the
foreseeable future.
Most literatures
on this topic in the market either talks about the
automotive industry or the Automotive
Electronics/semiconductor subject with a very heavy emphasis
on technical issues targeted to practising engineers or
engineering students. However, this book is able to
bridge that gap and offers the readers a look at Automotive
Electronics/semiconductor with a business perspective. |
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Welcome to Driving Asia - As Automotive Electronic Transforms
a region |
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About the book |
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This
book explores both the business and technological trends of the
Asia Pacific automotive market. It is divided into 9
chapters : |
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1st and 2nd chapters tells
about the growth of automotive electronics
industry emphasising on Asia Pacific regions
as well as covering major business
environment factors & trends that affect
this industry. |
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3rd chapter focus on the OEMs,
Electronics Suppliers and semiconductor
components suppliers and their relationship
in the value chain. |
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4th to 7th chapter share the views on
the challenges, trends, technology and
business perspectives on automotive
electronics and also powertrain, body &
safety electronics found in automobiles. |
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8th chapter gives reader an overview of
the automotive electronics industry and
highlight key trends and challenges in this
fasteest growing country in Asia Pacific as
well as highlighting future perspectives and
possibilities. |
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9th chapter of this book embodies all the
issues & challenges discussed in the preceding
chapters including some perspectives of what may
be in store in the forthcoming years. |
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Reviews |
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"The book brings together for
the first time a combination of conceptual
knowledge, industry information, and insights
from a group of professionals with wide
experience in this field. I expect the final
release of the book to be useful not only to the
professionals in the industry, but also a more
general category of readers who have interest in
these topics." commented by Prof Kishore
Sengupta of INSEAD |
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"The book is well structured
and well organized commencing from the overall
macro picture and key mega-trends to build some
likely scenarios in this space. The book
subsequently leads the reader into the specifics
both from the automotive (vehicle) end as well
as the electronics side." commented by
Sanjay Singh, VP of Frost and Sullivan |
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"Overall I found the book
very easy to read with simple clear charts."
commented by Richard Robinson of iSuppli |
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"I really envy you for
writing such a fascinating book which will be
useful from a wide range of common readers to
automotive industry experts. I believe that the
birth of this book was possible by someone like
you who has much experience on business
management as well as deep technical knowledge."
commented by Prof Hyun-Sik AhnI of Kookmin
University |
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Author's information |
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Andrew Chong |
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Mr Andrew Chong is the Deputy Regional President of Infineon
Technologies Asia Pacific. He heads the Sales and
Marketing for Asia Pacific which includes direct sales,
marketing, distribution management, application engineering
and support services for Automotive, Industrial and
Multi-Market, Wireless Solutions, Chip Card and Security
divisions.
During more than 20 years of working in the field of
semiconductors, Andrew has been based in Australia,
Singapore and Germany. In total, he has spent nearly
10 years in R&D and 15 years in the functions of marketing
businesses covering the market segments of automotive
electronics, industrial electronics, consumer electronics,
computer peripherals, power management and chip card. |
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Book details |
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Title : Driving Asia - As Automotive Electronics Transforms
a Region |
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Category : Technology |
| Total
pages : 217 |
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Language : English |
| ISBN
: 978-981-08-5545-1 |
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Published date : 05/ 2010 |
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Published by Infineon Technologies Asia Pacific Pte Ltd |
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Extract of the book |
| "Where
there is an open mind there will always be a frontier"
by Chrles F. Kettering, American engineer, |
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inventor of the electric starter (1876-1958) |
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In a typical saloon car today, Automotive Electronics are
pervasive and critical to the smooth starting and running of
the vehicle. Even before the engine starts,
electronics powered by integrated circuits (ICs) have
already unlocked the car and set up the car, according to
the driver's pre-programmed preferences.... |
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Click here to download
chapter one to find out more. |
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