It is a simple truism: no market in the
world develops equally in a positive and negative way. Fluctuations
in both directions are natural. Every single company has the responsibility
to be optimally prepared for fluctuations, and to react quickly
should the need arise. Infineon takes this responsibility very
seriously. Nevertheless: what to do in the face of an unexpected
market collapse? And one which took place more abruptly than ever
before! No company in the world can prepare for such a situation
on a long-term basis - unless it accepts the inability to profit
from sudden, positive developments on the marketplace.
In any case, one thing is sure: lamenting
never got anyone anywhere. "When the going gets tough, the
tough get going." Infineon has acted. With "Impact",
we have initiated a process of concentration not only as a measure
taken to cut costs, but also intentionally as a future-oriented
program, enabling Infineon to emerge as strong as possible from
the current crisis. It must be said that every comparable semiconductor
company in the world is facing a similar challenge. It is not
only a question of surviving crises, but above all, to be optimally
prepared for the following upturn.
Within a short time, Infineon reduced its
IT expenditures, pruned investments to a minimum level, restructured
its overhead, concentrated its research and development activities
on promising fields, limited its purchasing, and also improved
and accelerated operational processes in specific departments
such as logistics, distribution and marketing. When it comes to
Impact, one aspect is particularly crucial: our innovative strength
must not be endangered at all. Infineon will remain the technological
leader in many market segments and aims to assume even greater
cost leadership - goals in which Infineon is continuously investing.
A perfect example is our memory chip production: our first 300mm
facility in Dresden is ramped up, facilitating a 30 percent decrease
in production costs for state-of-the-art DRAMs.
This is precisely what concentration means:
even in difficult times, to position the company in such a way,
that it can gain momentum without any delay when the market recovers
again. Infineon is doing everything in its power to be prepared.